The sofamaker behind brands including Ashley Manor and Alexander & James has appointed Simon Davies (pictured) as area sales manager for the South East, South West and Home Counties.

Simon joins from the Minerva Furniture Group, and previously worked with AIS, and as a long-term buyer for the Fenwick group.

"Simon is more than familiar with both Ashley Manor and Alexander & James, and shares our passion and enthusiasm for product," says sales director Steve Morgan.