On 1st September, Åse Andersson will take up the role of communications director for JYSK and Lars Larsen Group, and will have overall responsibility for both internal and external communications.

Åse has 25 years of experience within journalism and corporate communications. She joins from Arla Foods, where she worked for five years. Previously, she has worked as both journalist, host and editor at a number of regional TV stations in Denmark.

Åse will report directly to president and CEOs Jesper Lund (Lars Larsen Group), and Jan Bøgh (JYSK).

“With her experience both from the media world and a large, international company like Arla Foods, Åse is the right choice for us. Her task will be to develop what we are already doing well today and of course contribute with her own ways of improving our communications even more. We want to continue being an open company that offers our views on relevant topics, both in JYSK and in Lars Larsen Group,” says Jan.

Åse adds: “I am very much looking forward to becoming a part of JYSK and Lars Larsen Group. Both are respected companies with strong core values, and both are on an exciting growth and development journey with a focus on sustainability and climate. I cannot wait to contribute and develop the communications, so we can continue to support the companies’ strategies together with the skilled communications team and partners.”