Oak Furnitureland has announced its biggest move yet into the sofa market following a year of strong sales, as part of its strategy to develop its whole-home offer.
The retailer has launched eight new sofa ranges in addition to expanding 13 existing collections to include a wider variety of styles and finishes.
Oak Furnitureland's acceleration into the sofa market follows strong double-digit growth in sofa sales over the last year, with an item from a sofa range sold every three-and-a-half minutes.
Oak Furnitureland has also witnessed a substantial uptick in customer interest in sofas, reporting a +50% rise in searches for 'sofa' on its website between 2021 and 2022.
To support the launch of its new ranges, Oak Furnitureland will be reformatting 53 of its showrooms to display the new sofas.
To help customers spread the cost of purchasing a sofa, Oak Furnitureland will be lowering the threshold for interest-free credit from £3500 to £1999, with no deposit required.
All of Oak Furnitureland’s sofas will also benefit from a lifetime frame guarantee, entitling customers to unlimited repairs for the life of the product.
Chief executive Alex Fisher comments: “Over the past year we’ve witnessed incredibly strong growth in demand for our sofas, and we are now committed to further accelerating our focus in this category as our strategy to cater for the whole home ramps up. We’re excited to bring the style, quality and value that we’re known for in cabinetry to sofas, with our biggest launch of stylish and affordable sofa ranges yet.
“As a business we’ve always strived to offer our customers premium-quality furniture, made using responsibly sourced hardwood, at a price that reflects outstanding value for money. To further express confidence in the products we sell we’re also proud to introduce an industry-leading lifetime frame guarantee.
“We fully recognise that the current climate is creating significant financial pressures for many of our shoppers, and therefore alongside maintaining our continued commitment to outstanding value, we are investing in new payment options, to help make our products even more accessible.”