Denmark's Actona Group has announced that, following approval by competition authorities, it has now officially acquired the SITS upholstery brand.

The group, which is owned by JYSK's parent, Lars Larsen Group, states that targeted acquisitions are a central part of its strategy, entitled Sustainable Business. With the acquisition of Theca in January, and now SITS, Actona Group now occupies a strong position in the European upholstery market.  

“It is no secret that we have an ambitious growth strategy," says CEO Jimmi Mortensen. "SITS is an acknowledged company, and with them in the portfolio, we are able to create a number of synergies across the group such as more efficient production, better sourcing of materials, expanded sales channels and increased capacity.”

Polish furniture manufacturer SITS was founded by Erik and Marianne Näsström in 1993. Today, the company employs approximately 2000 people and operates in a number of European countries via various retailers.