Home and lifestyle brand Laura Ashley is now available in DFS, with six classic designs being added to the retailer's range, including the Lynden and Marford, alongside footstools in 95 colours and styles.
Inspired by the heritage of the Laura Ashley archive, the sofa range offers classic silhouettes and signature prints. Customers can also personalise their sofa with a selection of colours, fabrics and foot options, and complete the look with Laura Ashley scatter cushions, available in six materials and various shades.
Laura Ashley, which is preparing to celebrate its 70th anniversary next year, says the partnership is set to significantly extend the brand's reach.
Carolyn D’Angelo, MD, Gordon Brothers Brands, and president of Laura Ashley Global, says: “This launch marks an exciting milestone for the business as it is the first time our sofas will be available to buy from DFS. We look forward to introducing our sofa range to DFS customers, while offering our existing customers a new place to shop.”
Kellie Wyles, DFS' head of upholstery and brands, adds: “We’re thrilled to welcome Laura Ashley to DFS’ portfolio of brands. Our passion for balancing comfort and style with great value for money is the driving force behind our success so we’re confident the Laura Ashley sofa range will be hugely popular with our customers and we’re looking forward to what our partnership will bring.”