Mattress Online has partnered with Yorkshire-based sleep practitioner James Wilson, aka The Sleep Geek.

James will be supporting and educating Mattress Online’s staff with sound sleep and wellbeing advice, helping them get to grips with the fundamentals of stress reduction, enjoying work to its fullest and providing tailor-made customer service.

James is the third generation of his family to enter the world of bed and mattress retail.

In this first phase of the partnership, James will help with employee wellbeing, before going on to provide the company’s customer-facing staff with the tools required to help customers make the right choices.

James, known for supporting organisations such as West Ham United FC, says: “I’m genetically a poor sleeper, so I know firsthand the challenges involved in getting the sleep you need. Having a better understanding of our own sleep, and access to simple and effective resources to help improve it, is so valuable for good mental health and wellbeing.

“This unique partnership invests in employee wellbeing and improving employee health, which will lead to better employee engagement, better performance and productivity, and the reduction of sickness absence.

“What Mattress Online are offering to their staff is so important. No other mattress brands in the UK (possibly worldwide) are providing a service like this internally, and I’m honoured to be working with them on this.”

Steve Adams, CEO at Mattress Online, adds: “The last 18 months of Mattress Online has been all about growth. Now we’re concentrating on investing that back into our employees. Wellbeing is rooted deep into our values as a company.

“Staff are supported, valued, and empowered to have good work/life balance and good mental health. The next stage of this is our collaboration with James.

“It’s also important to us that we recommend products to customers based on what’s best for a better night’s sleep for them. Training by James will enable our staff to demystify the mattress buying process, unpicking the myths that are engrained in the sleep industry, while advising customers on how to sleep better.”

Pictured: James Wilson and Steve Adams