Following the acquisition of upholstery brand SITS by Denmark's Actona Group last August, and the subsequent formation of a new B2B upholstery unit, family-run furniture agency Westgarth Furniture has been selected to launch the group's Flexlux brand in the UK this spring.
Boasting Danish style and a focus on craftsmanship and comfort, the group's new Flexlux brand has been growing steadily around Europe, says Westgarth's director Phillip French, and will shortly be launched in the agency's Altrincham showroom, supported by showvan visits across the UK and Ireland.
"This is an exciting time for the agency," says Phillip. "We are looking forward to the future with Flexlux as the brand takes on a new life in the coming years, focusing on the relax market, and taking the fight to some of the industry's biggest names."
These are just the first of the synergies envisaged by the Actona Group – itself part of Lars Larsen Group, the owner of JYSK – with growth planned in the UK market from 2023 onwards.