Trade exhibitions Spring & Autumn Fair have announced the formation of a dedicated community development team headed up by Laura Rae (ex-Deep Tech Jobs, Clarion Events and the Royal Botanic Gardens), which is focused on developing relationships with buyers to improve their show experience.
Also incorporating the launch of its new meetings programme, Connect @ Autumn Fair, the show will take place from 3rd–6th September at NEC Birmingham.
Laura Rae, community development director, says: "We're thrilled to be part of the vibrant and dynamic retail sector, and to have the opportunity to enhance the visitor experience at the upcoming fairs. Our team is committed to innovation and development, with a goal of making it easier than ever for visitors to meet their buying needs and strengthen their relationship with the show.”
Laura's team also comprises community development managers Magda Musial and Amanda Kendall.