Irish furniture and bedding retailer DFI Beds has introduced a new charitable initiative, which provides charities and charitable organisations with a unique platform to showcase their messaging on a DFI Beds delivery van, in a bid to drive awareness and generate funds.
Cancer Fund for Children is the first charity to partner with DFI Beds on the initiative, which will see the charity’s messaging and fundraising information placed on one DFI Beds’ vans – with the vehicles travelling throughout Ireland five days a week, the initiative provides a huge opportunity for exposure for the charity.
The charitable initiative, which was launched on the 29th November at DFI's retail showroom in Dungannon, will operate on a quarterly rotation, with DFI offering a different charity the chance to be featured each quarter.
Cancer Fund for Children’s director of income generation and communications, Siobhan Hanley, comments: “We are so delighted to be the first charity to be a part of this amazing initiative. Our mission is to ensure that no child faces cancer alone, and DFI Beds has given us this opportunity to spread the word about Cancer Fund for Children all around Ireland and reach even more people with our message.
“DFI Beds have been nothing short of brilliant. Initiatives like this help us to raise vital funds to ensure that children facing cancer get the support they deserve.”
DFI Beds' MD Brian McCann says: “We are really pleased to be bringing Cancer Fund for Children message on the road with DFI Beds, reaching new audiences and creating a new fundraising opportunity for this organisation that provides such vital services for young people living with cancer.
“I would like to give a special thank you to Michael McCaul, owner of McCaul’s Signage in Newry. Michael’s exceptional design expertise transformed our van, seamlessly integrating Cancer Fund for Children’s logo and call to action, ensuring perfection in every detail.
Pictured: Brian McCann and Siobhan Hanley with the new branded van