21 July 2024, 11:36
By Furniture News Dec 13, 2022

Australian furniture brand opens second UK showroom

Australian furniture brand KING has opened its second UK showroom, in The Bentall Centre in Kingston.

The opening of the 2500 sqft unit on 9th November follows that of King's Tottenham Court Road store in December 2021.

In Australia, KING is known for its fully modular sofas, designed with a steel frame and Postureflex seating system, similar to the steel suspension system used in luxury European cars.

Established in 1977, KING has a global network of showrooms spanning Australia, New Zealand, Singapore, Malaysia, China and Canada – and the UK.

Founder David King comments: We are thrilled by the success of our first UK showroom. London is one of the most incredible destinations in the world for design, and opening a second showroom is testament to our innovative approach to furniture design and timeless appeal that translates on a global scale.

“We wanted the space to reflect the Australian way of living and evoke the nostalgia of a home, taking customers on a journey through our curated collections and aspirational lifestyle settings. The Kingston Showroom does just that. We can’t wait to welcome new customers.”

Available in over 200 fabrics and leathers, the entire King range will be on display in the London showroomm and available to shop online with AR features allowing customers to visualise each piece in their home. The collection also includes a range of beds, mattresses, dining, outdoor, occasional, accessories and storage furniture.

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