Event and exhibition organiser Hyve Group has announced the co-location of Autumn Fair and Glee at the NEC Birmingham next year. Autumn Fair will take place from 6-9th September 2026, while Glee will take place from 8-10th September 2026.
Hyve says this strategic move "unlocks multiple benefits" for the respective sectors," creating a stronger, future-proofed platform that supports the long-term retail growth and successes of the industries they represent". It adds that the decision to co-locate the shows was "driven by industry feedback, extensive research, and considered planning to streamline the buying calendar", and will deliver "new opportunities, maximise ROI and enhance the experience for both exhibitors and visitors".
Sitting alongside Autumn Fair, the home, gift, and fashion exhibition with a four-day content programme, Glee, a key event for the garden retail sector, will continue as a dedicated three-day showcase for the garden, leisure, and pet industries. Each show promises to continue to bring their "distinct identity, voice, and ethos".
"Delivering tangible value across the board, aligning both events unlocks extensive commercial opportunities," Hyve explains. "Exhibitors gain access to a broader network of high-quality buyers spanning home, gift, and garden sectors. Meanwhile, the thousands of retail buyers attending Autumn Fair and Glee will benefit from expanded cross-sector buying opportunities, accessing a wider range of suppliers, trends, and innovations.
"Enhancing ROI for all participants, the co-location delivers cost and time efficiencies, providing strong insight into broader consumer trends that are driving growth opportunities for both audiences. Ultimately, co-location will foster new business partnerships, streamline the sourcing experience, strengthen innovation, and drive increased sales for all involved, resulting in an exceptionally powerful and uniquely comprehensive trade event."
Jackson Szabo, retail portfolio director, Hyve Group, comments: “We’re excited to announce the alignment of Glee with Autumn Fair from September 2026. The Hyve Group’s heritage across its retail portfolio, Spring Fair, Autumn Fair and Glee, has been delivering commercial opportunities to brands and buyers for over 75 years.
"Looking to the future, the co-location aligns with our mission to support and spearhead growth within the UK retail and garden sectors. We are excited about this next step for Autumn Fair and Glee and look forward to welcoming our communities to an even more dynamic and commercially rewarding event in 2026.”
This year's Autumn Fair will run from 7-10th September, and Glee from 16-18th September.
