As National Bed Month approaches in March, the National Bed Federation (NBF) is calling on bed manufacturers and retailers to support the annual awareness campaign with its free multimedia toolkit.
The campaign, which has been running for over 30 years, promotes to consumers the health benefits of buying a new bed, particularly one made by an NBF-approved member. The theme 'Wake Up on the Right Side, with the Right Bed' and hashtag #RightSideOfTheBed, focuses on bed-buying advice to ensure consumers get the right bed for their needs. It shares tips on caring for the bed to prolong its lifespan and dispose of it responsibly when it comes to the end of its life. The trade association has also partnered with The Sleep Charity to provide expert tips to help the nation sleep better.
Bed retailers and NBF members are being encouraged to download the National Bed Month toolkit from the NBF website. The toolkit includes logos, infographics, posters, web banners, suggested social media copy and an official video to share across online channels.
Simon Williams, NBF head of marketing & membership, says: “National Bed Month is the ideal time to remind consumers they are more likely to wake up on the 'right side of the bed' when they sleep on a new, comfortable and supportive mattress, and know how to care for it properly.
“When pushing that new bed sale or special discount, we encourage all bed retailers to promote the many physical and mental health benefits a good bed can bring. We’ve done much of the hard work for you when it comes to the marketing collateral, so download our comprehensive toolkit today!”
