26 May 2024, 03:48
By Furniture News Sept 13, 2023

Bedmaker opens centenary celebrations with press event

British bed and mattress brand Sleepeezee has started its centenary year celebrations, due to be in full swing come its 100-year anniversary in December 2024.

To kick off the celebrations, Sleepeezee held a press event, Zzzen by Sleepeezee, hosted by the brand’s ambassador and former Olympic champion, Dame Jessica Ennis-Hill. Having partnered with the brand for over three years, Jessica has been a close ambassador, with the Jessica mattress range and partnership with The Children’s Hospital Charity seeing success.

The event took place on 12th September at Wild by Tart in London, and gave interiors and fitness journalists and influencers the chance to enjoy a mindful yoga class, brunch and a Q&A on sleep with Jessica and Mattress Online's sleep expert, James Wilson.

Jessica comments: ‘It was fantastic to host the Zzzen by Sleepeezee event and educate our guests about the important link between a good mattress and healthy sleep. Throughout my life, sleep has played such a crucial role in my performance as an athlete and as a working mum, and I loved sharing my stories and experiences with our guests. Testing out the new Sleepeezee Centurial mattress and listening to James Wilson’s sleep tips was also a real highlight and I hope our audience learnt as much as I did from his expert advice."

The morning event began with a mindful yoga session with athlete and yoga instructor Lina Nielsen, followed by a healthy brunch, during which guests heard from Sleepeezee’s MD Steve Warren on the brand, Sleepeezee’s 100-year anniversary and the new Centurial range, which has been developed and manufactured to celebrate the centenary year.

Following this, attendees listened and took part in a discussion with Jessica and James which spanned the former's career and fitness routine, her lifestyle and experiences with sleep, and the inspiration behind creating a mattress range with Sleepeezee. The Q&A provided takeaways for attendees on how having a good mattress is crucial for a good night’s sleep, the link between sleep and exercise, and how to combat a bad night’s sleep.

Steve Warren comments: "It was a great pleasure to work alongside our brand ambassador Jessica Ennis-Hill on such a fantastic event for the brand. Amongst our centenary celebration plans, it was fantastic to host Zzzen by Sleepeezee and educate our guests on the importance of a good mattress. Thank you to Lina Nielsen, Jessica Ennis-Hill and James Wilson for partnering with us on such a brilliant event."

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