20 May 2024, 10:18
By Furniture News Sept 20, 2018

Bedmaker plans consumer-facing campaign

Integrated marketing agency, Brass, has been selected to work with bedmaker Harrison Spinks to deliver its first-ever B2C campaign. Brass will create and produce a TV advert in addition to online and offline assets.

Esme Westmoreland, head of marketing at Harrison Spinks, says: “We’re really looking forward to working with Brass to deliver our first consumer marketing campaign. We have almost 180 years of experience making really brilliant beds, but up until now we’ve been one of the industry’s best kept secrets!

"This is a really exciting time for Harrison Spinks as we work to raise consumer awareness of our brand."

Pictured from left: Zoe Sinclair, group account director at Brass; Esme Westmoreland; David Labuschagne, assistant marketing manager at Harrison Spinks; and Andrew Brown, executive creative director at Brass.

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