As part of Serene’s expansion into new areas of the home furnishing market, the company has invested heavily in new logistics software, increased warehousing and stock, and people.
“Ahead of our new dining, recliner and occasional chair collections launching, it was vital that we underpinned their future success with the necessary infrastructure,” says Serene’s founder and MD, Tasleem Tasab.
“We know what is required to become a leading bed supplier, so those skillsets were thoughtfully built upon in readiness for our planned expansion in to the wider home.”
A new Serene show van is now touring the UK, full of new designs for 2016. To find out more, email [email protected] or call 0121 505 0270.
