Sleep technology brand Simba today announced the expansion of its partnership with Bensons for Beds. Simba’s award-winning mattresses and accessories, first introduced in 20 Bensons stores in May this year, will now be available in 50 locations across the UK following "strong demand".
Simba CEO Steve Reid says: “Our initial rollout with Bensons has been a real success, with strong demand and great feedback from customers discovering Simba products in-store. Building on that momentum, we’re delighted to be expanding into more locations nationwide. This next phase means even more people will have the chance to experience Simba’s award-winning products first-hand. Together we’re making world-class sleep more accessible.”
Lisa Richards, head of marketing at Bensons for Beds, adds: "The overwhelmingly positive customer reaction to the initial rollout of Simba's innovative products has shown us just how much our shoppers value high-quality sleep technology.
“This rapid expansion from 20 to 50 Bensons stores nationwide is a direct reflection of that strong demand and the success of our partnership. It aligns perfectly with our mission to offer our customers the very best and most trusted brands in the sleep sector.
“Now, even more people across the UK can come in, try the award-winning Hybrid range and accessories for themselves, and benefit from the expert advice of our sleep specialists. We're delighted to be deepening our collaboration with Simba and bringing their world-class sleep experience to more of our customers."
