This World Menopause Awareness Day (18th October), Bensons for Beds is striving to help women in the UK have a better night’s sleep with a new partnership with GenM, which works alongside brand and retail partners to help bring visibility, choice and trust to the menopause through the MTick – a universal shopping symbol for menopause-friendly products.
The partnership kickstarts with Bensons’ World Menopause Awareness Day campaign this October, highlighting the bed specialist’s menopause-friendly products, which have been awarded the MTick, and supporting GenM’s ‘Live Your Best Menopause’ campaign, backed by famous faces such as Sally Gunnell OBE and Emma Neville.
Bensons new iGel NanoTech Graphene Mattress range has been accredited with GenM’s MTick, the collaboration giving visibility to Bensons’ menopause-friendly ranges in-store, online and through brand communications, as well as through in-store customer support, with experts available to help shoppers find products to best support their menopause needs.
Lisa Richards, head of marketing at Bensons For Beds, says: “We are thrilled to be partnering with GenM, and to have our superb iGel NanoTech Graphene mattress range identified as a product which can help with one of the 48 signs of the menopause, as recognised by GenM. As sleep experts, we have been helping our customers get a better night’s sleep for many years, so we understand the impact of the menopause on sleep and what this can bring, including night sweats. We hope that through our iGel mattresses and the MTick accreditation, we’ll make these products more accessible and discoverable by consumers, encouraging even more conversation about the menopause.”
Heather Jackson, CEO and co-founder at GenM, adds: “We are delighted that Bensons for Beds has joined the GenM Collective, united to bring visibility to menopause-friendly products that can give millions of women a better night’s sleep and therefore, a better lived experience of their menopause.
"We know through our independent and credible research that night sweats are one of the more commonly experienced menopause signs, so having bedding which is proven to support with these signs could truly be game-changing for women. Through their sleep expertise, they’ve created a truly standout product in the iGel NanoTech Graphene range of mattresses, and we’re delighted that with the MTick, we can bring visibility to these products for menopausal women.”
