The British Furniture Manufacturers (BFM) association has appointed AKA PR to handle its public and media relations plus social media, to help raise its profile within the industry.
Furniture and furnishing specialist, Skipton-based AKA PR, has been established for over 20 years. Jan Turner, director at AKA PR, comments: "The BFM is one of the key industry bodies operating within the furniture sector providing services, vital information and support for members. We will aim to further raise its profile and develop its online needs."
BFM MD Jackie Bazeley, says: "When we asked AKA PR to present a strategic plan for us, they delivered a well thought-through brief. It will help maximise and support our key messages to our audience, especially as the BFM evolves to meet the needs of a changing industry. Marketing consultant Mary Merrills, who has worked with the BFM on its London Fabric Show, will continue to do so."
The BFM has represented the interests of the British furniture industry for more than 65 years. It has a broad based membership covering domestic, contract, office and kitchen manufacturers, as well as suppliers to the industry and retailers.
