24 May 2024, 18:25
By Furniture News Aug 15, 2023

BFM partners with Clarion ahead of flagship show

A new area dedicated to the British Furniture Manufacturers (BFM) will feature at next year's January Furniture Show (JFS), which returns to the NEC Birmingham from 21st-24th January.

Club BFM will form part of the VIP suite at the show, while a dedicated pavilion will offer exhibition opportunities for new BFM members or smaller members looking to exhibit for the first time.

BFM MD Phil Spademan says: “I am delighted to announce our renewed strategic partnership with Clarion Events. This collaboration supports the status of JFS as a landmark event in the industry calendar, as well as ensuring the show continues to evolve with the introduction of the Club BFM area and the new exhibitors’ pavilion.

“One of the many benefits of our partnership with Clarion will be a range of discounts for exhibiting members, including -7.5% off for the first show, and -5% thereafter. We also welcome their support of our Future of Furniture Awards.”

The BFM represents more than 160 member companies in the furniture industry, while show organiser Clarion Events strives to connect people, communities and opportunities.

Zoë Bonser, portfolio director for the retail division at Clarion Events, says: “I am delighted to announce the strengthening of the ongoing collaboration between the January Furniture Show and the British Furniture Manufacturers. This updated partnership represents Clarion’s commitment to supporting and championing the British furniture industry, by creating the UK’s largest platform for BFM’s members to connect and do business.

“This year I look forward to seeing the launch of the BFM pavilion, extension of the VIP programme and offering, as well as a more joined-up marketing approach and focus on highlighting British furniture manufacturers.

“I am confident that this renewed partnership will not only leverage BFM members' presence in the industry, but will also foster a deeper sense of connection between buyers, sellers and the wider furniture and design community, setting the stage for a successful and productive show in 2024.”

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