Made-to-measure blinds and curtain retailer Blinds2Go has unveiled a new brand identity it says reflects a more design-led position, "distinguishing it within a category usually focused on promotion and cost engineering".
The guiding concept – play with light – runs through everything from photography and content to the customer experience and product design, and spotlights the benefits that blinds and curtains offer.
Gabriel Pires, CEO of Blinds2Go, says: “Our new branding reflects a huge shift for Blinds2Go as we’re helping our customers curate their lifestyle. We want to help them to create spaces they want to spend time in, buying window coverings for their functional aspect and also because they shape their mood and comfort, while setting a scene through light control.”
The update will apply across Blinds2Go in the UK, SelectBlinds in the US, and Tuiss, which operates across multiple markets and regions.
Blinds2Go worked with London-based branding agency, The Clearing, to develop the creative philosophy, design and language system.
“We’ve always offered exceptional quality, choice and value that often surprises our customers," Gabriel continues. "This rebrand is about making sure every customer understands the value proposition from first interaction with the brand, as they can expect surprisingly affordable high-quality products from Blinds2Go.”
