Loaf has appointed Neil Barley as the company’s new chief operating officer.
Neil joins the Brit furniture brand having spent 17 years at Boden, most recently in the role of director of merchandise planning and systems. At Loaf, he will be responsible for the day-to-day running of the business in addition to overseeing logistics and warehousing operations as the company prepares to double turnover in the coming years.
Charlie Marshall, founder and CEO at Loaf, says: "I am delighted to have Neil on board. He joins armed with a wealth of experience having seen it all at Boden, a company that has achieved tremendous growth over the past decade. He has a strong track record of helping businesses deliver fast, profitable growth, and he shares our passion to deliver an outstanding experience for our customers. We’ve got big plans in store and I can’t wait for him to get stuck in."
Founded in 2008, Loaf has become one of the UK’s fastest growing furniture companies, reaching a turnover of £34m in 2016/2017, and qualifying for the ‘Virgin Fast Track 100’ four years in a row. Having opened three destination showrooms in London, Loaf is working on plans to double annual turnover to £80m and open a further 11 showrooms across the United Kingdom.
Neil commenced his new role at the start of September.
