Calligaris, the contemporary Italian interiors brand, has opened its UK flagship store in the heart of London on Tottenham Court Road - famous for its array of modern furniture stores. The shop layout features a new innovative design concept and showcases the very best of the brand’s stylish, high quality collection.
Boasting 300 square meters and set across two floors, the store is separated into three distinctive areas to ensure the customer journey is simple and pleasurable. Windows are dedicated to displaying new products, the centre of the store is for consultancy and the displays situated around the store are in a series of domestic settings, designed to inspire.
The store also features Calligaris’ ‘Interactive Totem’. This innovative multimedia display gives customers the unique opportunity to view all products and design their own furniture by selecting from Calligaris’ extensive range of finishes and colours. Once the items have been selected, during a process that is assisted by experienced store staff, the technology allows the customer to virtually see how the furniture will look in a domestic setting.
Giorgio Gobbi, general manager at Calligaris, says: “We are delighted to be launching a flagship store in the UK. The new design concept showcases the best of the Calligaris brand in its own unique style. The combination of the wood and metal mesh used in the store’s furnishing represents the traditions and history of the brand, alongside its contemporary flair.
“Calligaris is famous for giving design lovers the opportunity to create bespoke pieces of furniture thanks to its extensive range of products and finishes. The store will reflect this as we offer a tailored consultancy and design service with the help of our innovative ‘Interactive Totem’, giving customers the ultimate shopping experience.”
The new flagship store will be home to Calligaris’ latest selection of exquisite storage solutions, tables, chairs, lights and beautiful accessories. Iconic pieces such as the Parisienne chair and Pom Pom light will also be showcased, highlighting the brand’s creativity in producing striking design led but functional furniture pieces.
On the 11th April 2015, Calligaris’ popular Chiswick store is also set to get a makeover and will feature the new store design concept, including over 500 square meters of displays and a new selection of products showcased throughout. There are also further plans for the brand to expand with new shop-in-shops, retail partnerships and stores set to open across the UK in high profile locations.
