A West Midlands-based seating specialist is celebrating success after orders for its custom-made chairs soared in the months leading up to Christmas, superceding the previous year’s sales by 1000%.
The Chair People, a manufacturer and supplier of bespoke seating for the home, has reported a record number of orders via its ‘design your own’ website service, which enables customers to create and personalise their ideal chair.
Karl Owen, owner and director of The Chair People, says: “We’re hugely proud of our achievements [last] year, and although the increase in orders reflects several exciting developments in the business such as our enhanced website, it also proves that there is a growing demand for high quality, custom-made furniture within the domestic market.
“We’re constantly approached by customers who have searched high and low for that perfect chair, and, until now, they’ve never been able to find exactly what they’re looking for. But with more than 2000 fabrics to complement a range of seating styles, unusual leg finishes and various optional extras, our customers are able to order completely unique custom-made chairs to meet their exact specifications.”
Launched in 2004, The Chair People built a reputation within the contract seating market before branching out to expand its offer to the domestic market in 2011. The firm recently moved to new premises in Telford, which has seen it double its previous capacity, with 7000 sqft of dedicated office and storage space. The move also forms part of a wider £100,000 investment, which will see the company's workforce expand over the coming months to meet anticipated demand.
