Home interiors brand OKA reports that trading in recent months improved significantly despite the headwinds facing the retail sector. The business says sales in the last quarter (July to September 2025) were up 29% thanks to a growing trend of customers buying fewer, but higher-quality, pieces.
It says bestselling products included its Kraak Chinaware, inspired by Ming and Qing-dynasty designs, and its Sheki print collection of upholstered furniture and accessories, which features fabric hand-crafted in Rajasthan.
In its last full FY for the 12 months to end of June, sales were flat at £36.8m. Pre-tax losses of £7.9m, largely due to exceptional costs and non-cash interest expenses, narrowed compared to the previous year, thanks to a significant reduction in overhead costs and a refinancing exercise, which helped to lower debt charges.
OKA, which trades through 12 showrooms across the UK, online and via its interior designer base, recently launched its first concession stores, with more planned in the coming year to make its brand more accessible in more affluent pockets of the UK outside of London and the South East.
The business, whose flagship store in on Chelsea’s Fulham Road, says while rising pressures for consumers were impacting discretionary spending overall, the premium segment was well insulated thanks to the underlying finances of its core customer base, helped by resilient property prices in affluent areas.
Mark Saunders, CEO of OKA, comments: “Whilst higher mortgage costs and other cost of living pressures have impacted the general home interiors market, the premium segment has proven far more resilient to date. One factor is house transactions and prices in the £1m+ bracket holding up better, especially in traditionally affluent towns, prime commuter areas and coastal areas, where our most active customers live.
“The same conditions have also led to a growing trend where younger homeowners are buying fewer, but higher-quality pieces, which is where our proposition plays well – pieces that are made to last and loved for years, using ethically sourced materials and made by independent artisans who preserve traditional craftsmanship.
“Looking ahead, we’re continuing to scale our UK presence through an expanding showroom and concession network as well as online, where a growing number of our customers are transacting, and continuing to extend our brand into adjacent categories.”
Earlier this year, OKA appointed former Soho Home and Neptune executive Aalish Yorke-Long as its CCO, to oversee its design, brand, marketing and ecommerce operation.
OKA says its brand is popular among high-profile and celebrity clientele, and is "said to include royalty such as Princess of Wales, Princess Eugenie, and the queens of Norway, Denmark and Holland, fashion designer Valentino, actors Judy Dench and Eddie Redmayne and model Agyness Deyn".
