Independent furniture brand Danetti has appointed specialist interiors and lifestyle agency, PR First, following a competitive pitch in October, with the brand-building campaign commencing this month (January).
The initial brief includes content creation, creative storytelling and an ongoing awareness-driving campaign for the brand that specialises in contemporary and aspirational furniture designed exclusively in-house.
Michelle Tinnion, marketing and ecommerce manager at Danetti, says: “The business has spent the last few years establishing a team of talented creatives, designers and stylists, and so the next step was to find a partner agency to take the brand to the next level.
“PR First has the industry experience to not only deliver inspirational and trend-led stories but as specialists in this field are also well-equipped to move the dial with dynamic digital content. I’m looking forward to seeing what we can achieve together.”
Deborah Kirk, associate director at PR First, adds: “We’re delighted to be kickstarting 2025 welcoming such an exciting brand to the fold. Danetti’s focus in offering beautifully crafted furniture for customers seeking unique pieces for their homes will undoubtedly inspire interior aficionados who we connect with on a daily basis. We can’t wait to begin collaborating with such a dedicated team.”
Headquartered in Bracknell alongside the company’s showroom, the brand was founded in 2006 by interiors enthusiast Daniel Smith, who started the business to offer quality furniture at accessible price points.
“This year is shaping up to be an exciting one, marked by the beginning of this new partnership and the launch of our latest furniture collections,” comments Daniel. “Our increased focus on brand-building, inspirational content, and awareness-driving campaigns will create a strong foundation for continued growth.”
