West Yorkshire-based bed manufacturer Deluxe Beds has announced the appointment of James Appleyard as its new sales director.
James joins the company from Dura Beds, and officially begins his new position today.
Mrs Razak, Deluxe Beds' MD, comments: “We are delighted that James has decided to join Deluxe Beds, and welcome him on board”.
James adds: “I wanted to join a company where I can use my previous experience to make a positive difference, and I feel that Deluxe Beds can achieve that quickly, but also has a strategy to grow and develop with more long-term objectives.
“It was the quality of products in each range that attracted me to Deluxe Beds, and the hope is that we can continue the success of these and develop some new winners as we build up to the NBF Bed Show in September.”
