As part of London Design Festival 2014, taking place between 13th-21st September, Heal’s Tottenham Court Road will unveil its new Designer Furniture floor. Among other big names, this destination department features new Brazilian furniture brand TOG, which is exclusive to Heal’s.
This dedicated area – on the second floor of the store – will offer customers the opportunity to browse the latest collections from top design brands including Kartell, Cassina, Vitra, de la Espada and Ligne Roset.
The concept that underlines the TOG brand is simple but innovative – every TOG product, from tables to bar stools and shelving units, can be purchased (in-store or online) and then customised in various ways. This means the customer has a hand in the finish of each piece, as much as the designer does.
In addition to this, Heal’s will also launch the Heal’s Discovers 2014 collection in store and at this year’s 100% Design. Working closely with four universities, Heal’s has handpicked five graduates to make their debuts for the 10th edition, and each is keen to showcase their own individual take on contemporary craftsmanship.
Furthermore, the new home and furniture collection, Ambrose, will be showcased at the Tottenham Court Road store, following its initial online launch in April. In line with its founding ethos – small spaces, smart living – Ambrose offers intelligently-designed furniture and accessories for all areas of the home, particularly those where space and access are issues.
Supported by Heal’s creative director Carmel Allen, Ambrose’s design consultant Sir Kenneth Grange has worked with brand designer David Steiner and a selection of UK-based designers to create exclusive ranges for Ambrose. In addition, Ambrose offers an array of UK-exclusive designs from some of the world’s best contemporary brands.
Heal’s will throw open its doors to the public on Wednesday 17th September to host its annual London Design Festival Party with drinks and live music.
