Following its integrated marketing campaign with ITV’s Britain’s Got Talent earlier this year, DFS is once again set to return to ITV’s Saturday night line-up, in a new partnership with The Voice UK.
The singing competition kicks off again on 22nd August at 7pm on ITV1 and will be available to stream on ITVX. Audiences can expect to see DFS woven into The Voice UK across TV, BVOD, digital and The Voice UK social channels, with content that brings DFS’ ‘What’s your thing?’ proposition to life.
James Brewer, marketing director at DFS says: “It’s great to be partnering with ITV once again to put DFS at the heart of Saturday night television, through one of the nation’s favourite shows.
"The sofa is the ultimate Saturday-night-in destination, and something we know families look forward to enjoying together, so this partnership allows us to continue being part of those special moments. Our ‘What’s Your Thing?’ proposition is all about celebrating individuality and giving people the confidence to express their unique personality, which makes The Voice UK a great fit. We look forward to giving viewers the chance to get to know the personalities behind the voices and to celebrate the individual passions and tastes that make each of us unique – whether you’re taking to the stage, or taking your seat on the sofa.”
Bhavit Chandari, director of BE Studio at ITV, adds: “We are delighted to team up with DFS for the upcoming series of The Voice UK. By incorporating the spirit of the show into our ad breaks and seamlessly integrating the brand into the action, we've created a partnership that feels like a natural fit for Saturday night TV. It’s a prime example of how BE Studio collaborates with brands to deliver creative, engaging storytelling that truly resonates with our audience.”
