Dreams officially opened its new Willenhall warehouse today, marking a significant milestone in the retailer's growth strategy.
The new 260,000 sqft site is Dreams’ largest DC within its network of 18 UK sites, and follows a £2m investment. In addition to quicker deliveries for customers, the site will create at least 25 new jobs in the local area.
With consumers demanding faster and more flexible deliveries, Dreams says its new warehouse, which was built to serve the whole of the UK, will help to improve product availability and provide shorter lead times for customers.
Dreams' delivery vehicles cover 4.5 million miles a year, so the warehouse's central location will have a substantial impact on the business’ carbon footprint, by improving distribution efficiencies – helping to reduce delivery mileage by 150,000 YoY.
Open 24 hours a day, 5.5 days a week, the warehouse is now fully operational and includes improved facilities for over 100 employees working on site. The majority have been relocated from Dreams’ other West Midlands site in Wednesbury, which will remain open to house Feather & Black stock.
Dreams' CEO Jonathan Hirst says: “Customers are increasingly expecting quicker deliveries, even with big-ticket items such as beds. At Dreams we are always looking for ways to better serve our customers. That’s why we have made a significant investment in our distribution and delivery infrastructure with the opening of our new Willenhall warehouse. This is a major step forward in delivering on our growth strategy, and will mean we continue building on our position as the UK’s most-loved bed retailer.”
Currently, Dreams delivers free of charge to customers across the UK through its 12 delivery centres and fleet of 155 home delivery vehicles.
The new warehouse is Dreams’ biggest investment in physical assets to date.
