Dunelm has reported a strong performance in Q2, with sales of £478m (up +18% YoY and +48% higher than FY20), driven by strong growth both in stores and online.
Digital sales made up 35% of total sales and proved particularly strong in late autumn and the run-up to Christmas.
The retailer reiterated its FY23 guidance, which remains ahead of current market expectations.
CEO Nick Wilkinson says: “We have delivered another strong performance, and the relevance of Dunelm’s value offering has really come to the fore. Customers have enjoyed shopping our Winter Warm ranges as they find innovative ways to manage rising heating costs. Our Christmas assortment also proved popular as customers prepared their homes for the festive period.
“It is a difficult time for many people in our communities, so we were delighted to significantly grow our ‘delivering joy’ campaign this year, resulting in over 60,000 Christmas gifts being donated by customers and colleagues to local causes.
“We are deeply conscious of the challenges which everyone is facing, and remain focused on making every pound count across our entire offer, so customers can feel confident in receiving outstanding value, whatever their budget or taste.”
