Dunelm Group has announced its preliminary results for the 52 weeks to 28th June 2025. The retailer reports sales of £1,771m, up +3.8% on FY24, and an increased share of the combined homewares and furniture markets to 7.9% (from 7.7%).
Dunelm saw growth in active customers of 80bps YoY, alongside higher frequency.
Digital sales accounted for 40% of total sales (from 37% in FY24), with strong growth in click and collect.
The retailer also reported gross margin of 52.4% (from 51.8%), and PBT up +2.7% to £211m.
The period saw Dunelm open six new superstores (including one relocation), plus its first store in inner London, and complete two acquisitions – a 13-store retailer in Ireland, and the brand and archive of Designers Guild. It also invested in its own made-to-measure blinds and shutters manufacturing facility.
Outgoing CEO Nick Wilkinson comments: “In my final set of results at Dunelm, I’m pleased to report another successful year, marked by growth in sales and profits, increased market share and meaningful strategic progress. Having had the privilege of being a part of this awesome business, I want to thank our incredible colleagues, whose commitment and adaptability has driven our performance this year and throughout our history.
“We’ve learned to navigate a volatile consumer environment, raising the bar on what really matters to our customers – delivering amazing value and helping them to create stylish, joyful and hard-working homes. With a thriving digital offer, vibrant stores, and a broadening category offer, we’re finding new and meaningful ways to be relevant in our customers’ lives.
“This has also been a year of milestones for our business – opening our 200th store and first inner London location, expanding click and collect, extending our UK made-to-measure manufacturing, entering our first market outside the UK, and buying the brand and archive of Designers Guild. All these investments are centred on creating a better offer and experience for our customers.
“As I move on, I leave behind a special business, with a strong business model, well positioned for the future. Dunelm is evolving as a multi-category and multichannel specialist, The Home of Homes, making good progress towards its next market share milestone of 10%. With customers at our heart, and a commitment to long-term, sustainable growth, Dunelm is still just getting started.”
