Dunelm has opened a new superstore in Kingston-upon-Thames, the retailer’s second London opening in the last FY following its Wandsworth opening in November.
The opening reflects Dunelm’s plans to accelerate growth through its store portfolio and is one of three new stores expected before the end of 2026, alongside Llandudno in Wales and Craigavon in Northern Ireland. The business also sees a stronger pipeline of further openings beyond 2026.
Spanning 34,000 sqft across two floors, the Kingston site further develops Dunelm’s superstore format as a destination for homewares inspiration, with styled displays.
The store showcases Dunelm’s latest ranges across key homewares categories including bedding, curtains, made‑to‑measure, kitchen and furniture, alongside a newly designed Pausa café.
The Kingston opening will create up to 50 new jobs in the local area and, as part of its partnership with Age UK, Dunelm has also worked to refresh the charity’s Wellbeing Centre in nearby Richmond.
Dunelm also continues to develop its digital presence, with its new app, launched earlier this year, already attracting over 500,000 downloads. The app incorporates AI-powered search, recommendations and browsing to deliver a more personalised experience, with a range of new features launching imminently.
Clo Moriarty, CEO at Dunelm, comments: “We’re really pleased to be opening in Kingston, a fantastic location where we can showcase the full breadth of our offer. The store is right in the heart of the town centre and has been designed to inspire customers to bring their homes to life, while delivering the value and convenience they expect from Dunelm.
“Stores play a key role at the heart of our omnichannel model and we see a clear opportunity to continue growing our footprint. We are looking forward to opening further stores and bringing our specialist offer to more customers across the UK and Ireland.”
