03 September 2025, 19:57
By Furniture News Sept 01, 2025

EgoItaliano opens flagship showroom in Milton Keynes

EgoItaliano has opened its largest UK showroom, in Milton Keynes, a 7,000 sqft flagship space which brings "the elegance of Italian living" to one of the UK’s fastest-growing cities.

The showroom presents the latest collections unveiled at this year's I Saloni in Milan, giving customers the opportunity to experience cutting-edge designs, bold colours and innovative features directly from Italy. Alongside these highlights, visitors will find a curated selection of exclusive fabrics and eco-conscious ranges.

Developed in collaboration with Narendra Shah and Ifaquar Shah of Sofa Lounge, the Milton Keynes store is a major step in an ongoing UK expansion strategy that will see the brand’s presence grow across more locations nationwide.

“This opening marks an important milestone for EgoItaliano in the UK,” says Sam Faruqi, agent for EgoItaliano. “Milton Keynes is now home to our largest store in the country, and we are excited to bring our customers the very best of Italian craftsmanship, innovation and style.”


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