21 July 2024, 23:56
By Furniture News Apr 28, 2016

Ekornes joins the January Furniture Show

Leading furniture and upholstery supplier, Ekornes, joins the growing line up of European design led exhibitors at the January Furniture Show 2017.

Organisers have reported a wealth of stand bookings from renowned international brands. Ekornes will be joining Aleal, Bodahl, EgoItaliano, SITs Italia Living, Marinelli, NEWS srl, ROM and Skovby - with more major new signings also about to be announced, making Hall 2's international contemporary line up a must-visit for serious UK retailers.

January Furniture Show director, Stephen Richards, says: "Companies that might, until now have required a buyer to make a trip to Milan or Cologne to see their latest designs, have singled out January Furniture Show as the ideal platform to enter or strengthen their presence in the UK market. Already Hall 4 boasts leading international cabinet brands i.e Rauch, Nolte, Wiemann and Forte, but Hall 2 is now becoming the centre for top end international contemporary furniture."

James Tate, MD of Ekornes, says: "We are delighted to be exhibiting in 2017 and showcasing our Stressless range. This will be the first time we've exhibited at the show since 2009 and we're pleased to be working with January Furniture Show again. We're looking forward to highlighting the product development and innovation Ekornes will bring to the Stressless brand. We're also really pleased to be back in Hall 2 adding to the increased number of global brands."

The signing comes hot on the heels of the UK's largest furniture and furnishings event announcing a record re-booking with 85% of 2016 exhibitors already signed up for 2017. Over 450 companies exhibited at JFS 2016.

Andreas Knippert, marketing manager of Belgium-based furniture and furnishings company, ROM, says: "The January Furniture Show is an extremely important event for ROM. Our UK market is growing year-on-year and we are expecting this to continue. As a business, we have made an even further commitment to the UK this year in particular through targeted marketing materials and campaigns, which we debuted at the NEC in January.

"The show is an excellent event for us to showcase our products and it provides us with an influential platform to promote our new launches. It is a fantastic opportunity for the UK sales team to network with our existing loyal commercial partners as well as potential new partners and connect with influential industry leaders."

The January Furniture Show will take place from 22-25 January 2017 at Birmingham NEC.

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