16 July 2024, 21:59
By Furniture News Oct 19, 2023

Emma shop-in-shop joins MattressNextDay's showroom

Mattress and bed e-tailer MattressNextDay will open an Emma shop-in-shop in its new showroom in Whitstable on 3rd November.

At sleep brand Emma’s first shop-in-shop, customers will be able to browse the entire range of Emma’s sleep products, from mattresses to pillows and bedding accessories.

This concept marks a milestone partnership between MattressNextDay and Emma, bringing two sleep industry pioneers together under one roof.

“We are thrilled to be housing Emma’s first ever shop-in-shop at our new purpose-built showroom,” says Martin Seeley, CEO of MattressNextDay. “Emma products have always been very popular on our website and this new shop-in-shop will give customers an opportunity to experience the benefits of Emma sleep products in a new and original way.”

The collaboration follows MattressNextDay’s £4.5m investment into a new distribution centre, offices and showroom. “Emma’s innovative range of sleep products complement the others in our showroom perfectly," Martin continues. "We are hugely excited to see this shop-in-shop come to life." 

The announcement follows comments from Emma's UK and Ireland head Sahil Mehra last month, expressing a desire to expand Emma's brand store concept (see related).

MattressNextDay’s new showroom is located at 116 Joseph Wilson Industrial Est, Whitstable.

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