21 June 2024, 21:30
By Furniture News Jan 31, 2019

Ena Shaw launches home furnishings retail brand

Independent curtain and blind manufacturer Ena Shaw has launched a new home furnishings brand, Tru Living.

Developed with retailers in mind, Tru Living offers five collections of ready-made curtains, roller blinds, cushions and lampshades, all to be manufactured at the company’s 85,000 sqft premises in St Helens.

Ena Shaw's commercial director Steven Ross says: “Tru living has been designed to encourage add-on sales by offering a comprehensive design solution for peoples’ homes. Our in-house design team have curated five beautiful collections of products, which reflect classic, modern and retro interiors themes. It will allow customers to bring a complete ‘look’ to their interiors, but give them enough options to still be creative in making it personal.

“For retailers it eases the journey from a single cushion purchase to a whole room makeover, without the need for any specialist knowledge. Tru Living will offer affordable luxury.

“There is also an option to buy made-to-measure products such as Roman blinds through our Curtain Express brand, which has access to the same fabrics as the Tru Living Collection.”

The collections will be launched at Spring Fair, taking place at the Birmingham NEC from 3rd-7th February.

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