Mattresses bearing the eveSleep name will be available from today in Bensons for Beds' 160-plus stores – the first time eveSleep products have been sold in physical retail locations.
Supported by its investor Alteri, Bensons acquired the eveSleep brand last autumn, and subsequently re-opened the eveSleep website.
The exclusive eveSleep in-store mattresses are made at Bensons’ manufacturing facility in Huntingdon, Cambridgeshire, and include the eve hybrid uno, duo and duo plus mattresses, and eve pure memory and pure memory luxe mattresses.
“In eveSleep, we now own a brand that we know resonates strongly with younger customers, and we’re looking forward to unlocking its full potential as we extend its reach into physical stores,” says Bensons CEO, Nick Collard.
