18 June 2024, 15:33
By Furniture News Sept 14, 2023

French Bedroom names new MD

Ecommerce brand French Bedroom has announced the promotion of Holly Yates (pictured left) to MD as the company celebrates 17 years of creating French-style furniture. 

Holly joined French Bedroom in June 2020 as head of brand, in a role that saw her accountable for managing the business’ marketing channels. She brought with her 12 years of experience across marketing, including digital, creative and experiential as well as brand and advertising, having worked at companies including Johnson & Johnson. 

In her new role, Holly is involved in all aspects of the business, from facilitating financial meetings and conducting HR reviews, to running creative sessions and cultivating company culture. Her key focus will be sales, marketing and driving growth as French Bedroom continues its brand-building journey. 

Holly says: “Playing such a crucial role in the long-term success of a brand I adore, and for founders I admire, is a huge career milestone for me. Every day I am learning, growing and watching the business, team and profits grow around me, which makes all the hard work worthwhile. The last three years have absolutely flown by, and I can see the next three years of hard work, growth and success crystal clearly - with a little sprinkle of fun, that only owners like [founder] Georgia and Ben could add to the mix. 

“With inflation where it is, the conditions are tough for businesses as well as homeowners. We expect the next 12 months to be harder to convert sales, which means the team has to work even harder to hit our growth targets. As an SME with so much potential for growth, we’ll be taking advantage of our size and speed to adapt to new conditions. We’re focused on how we can make unique bedroom furniture of the highest quality, and how we can make our customers feel heard and supported.” 

Creative director and founder of French Bedroom, Georgia Metcalfe (pictured right), adds: “Holly perfectly shares my ‘anything is possible’ mantra, coupled with my pace of work – she knows a morning idea can be an afternoon implementation. It’s a fast-paced, deep thinking, quick decision-making environment, so the connection, chemistry and interdependence Holly and I share is imperative.

"Yet we can also be polar opposites, bringing different angles and ideas to both boardroom and to creative sessions. Holly is complementary force, so we form a dynamic system where the whole is greater than the individual parts. When you have a working partner who knows what you’re thinking and can osmotically absorb information, you know you have the very best."

Pictured: Holly Yates and Georgia Metcalfe

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