The Belfield Group, which owns the Westbridge, Tetrad, Belfield Home & Leisure and Clinchplain brands, has announced a new customer-focused strategy, and has made a number of structural and functional changes to support its next phase of growth.
Allan Rowan joined the group as CCO in July. Allan has assumed responsibility for all sales and marketing activity across the group, working closely with both clients and the internal teams to create an improved customer experience while delivering growth closely aligned to their clients’ strategic objectives.
Tom Prestwich, who joined as COO in April, has assumed responsibility for all operational sites to spearhead plans for operational excellence, including a continuous improvement culture towards 100% service delivery and quality.
Paul Myerscough, previously MD of Westbridge, has taken on the new role of group technical product director, leading product development and innovation plans across all business units and working closely with both customers’ and internal teams to deliver innovative solutions.
Steve Olds remains as group creative director, continuing to deliver "market-leading creativity and design to the group’s customers". As one of the pre-eminent designers in the upholstery industry, Steve remains front and centre of Belfield’s unique design offering, and will be focused on creating a design centre of excellence within the group.
Rachael Nevins, CEO of The Belfield Group, says: “I’m delighted to have this new executive team around me with such strength and depth in their fields. Not only do they bring extensive knowledge and ability, but also the energy and enthusiasm to work jointly in partnership with our clients to deliver fabulous designs and high-quality product to their customer base.
“These changes place our customers at the forefront, ensuring we continue to deliver fabulous designs and great products, along with delivering exceptional levels of service.”
