28 May 2024, 12:25
By Furniture News Oct 14, 2015

Furniture Choice celebrates 10th birthday and new e-commerce offering

Leading online retailer Furniture Choice has launched a new commercial website in celebration of its 10th birthday.

The company reported exponential growth throughout its first 10 years of business, with its revenue increasing from £120,000 in year one to more than £10m at the end of this financial year. 

Launched in 2005, Furniture Choice was initially based in a 5000 sq ft warehouse with only one employee. Fast-forward 10 years and the company now has a global footprint of 150,000 sq ft, spanning two warehouses, offices in the UK and Asia, a showroom and a staff of 40 employees.

In year one, visits to the Furniture Choice e-commerce site hit 30,000 and increased year-on-year to two million at the end of its tenth year. The new website was developed by an in-house team of digital experts and is expected to drive even greater revenue figures.

Tom Obbard, director at Furniture Choice, says: “We're immensely proud to have grown so much, while still keeping our family-orientated structure and commitment to both quality and value in equal measure.

“Starting with an initial investment of just £10,000, we have developed the business from the ground up and are now turning over more than £10m a year.

“The first decade of trading is a huge milestone for us and shows that our continued efforts to provide excellent service are really paying off. In celebration of our tenth year, we decided to give our website an overhaul and hope that our new offering continues to provide the same great service our customers expect.”

In its first year of trading, Furniture Choice sold 4000 dining chairs – enough to replace every seat in London's Hammersmith Apollo. In its tenth year, the retailer sold 70,000 – enough to give one seat to every spectator in both of their local football clubs, Huddersfield and Leeds, combined.

Sales numbers have also dramatically increased, with bed sales rising by 500%, mattresses by 6000% and dining tables by a staggering 15,000%. Furniture Choice has also added thousands of popular new products to its catalogue, taking its total product portfolio to more than 8000 items.

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