22 July 2024, 22:23
By Furniture News Jan 26, 2024

Furniture livery/charity video aims to attract new members

The Furniture Makers’ Company has launched a corporate video which tells the organisation’s story through the voices of several of its members. 

The new film, which was produced by Maidenhead-based company Cube Video, gives an overview of the organisation, its role as both livery company and charity and the reasons for joining as a member. 

The video was filmed on multiple locations around the country at members' places of business. In addition to starring several well-known members of the company, the video includes scenes with various industry employees, highlighting the support the organisation provides, through its educational and welfare charitable activities, to anyone in furniture and furnishing trade. 

Jonny Westbrooke, CEO of The Furniture Makers’ Company, says: “One of the aims of the new video was to emphasise that we are a national organisation for people from all sectors of the industry, not just furnituremakers. Filming with members and other industry colleagues in their workshop, factory, store, studio, or showroom helped highlight how broad our industry is and the many sectors and businesses that are encompassed under the furniture and furnishing banner. I would like to thank the people and companies who gave up their time to support us with the production of the new video.” 

The Furniture Makers’ Company's membership reflects the diverse, vibrant and creative UK furniture and furnishing industry, including beds, flooring, textiles and kitchens. Individuals and companies from the furniture and furnishing industry can join the livery as either an individual member (freeman) or as a corporate member/supporter. 

Membership offers the opportunity to connect with a broad network, attend exclusive social and business-focused events, and give back to the trade by supporting the organisation’s work in the areas of education, excellence and welfare. 

Jonny adds: “Unlike some other livery companies, all our members must be associated in some way to the furniture and furnishing industry, including beds, fabrics, kitchens, carpets and other floorcoverings. This helps us maintain industry relevance and facilitate meaningful business connections among our membership. 

“You could be a designer, manufacturer, distributor, craftsperson, retailer, supplier, lecturer, specifier, PR practitioner or journalist – all are welcome. We encourage and welcome diversity – sectoral and cultural – within our membership, and would be happy to hear from you, even if you are now retired.” 


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