Furniture News has agreed a media partnership with search and comparison consumer website for home furniture and furnishings, ufurnish.com.
Furniture News has long been the voice of the furniture industry, tackling the key issues affecting the trade, drawing on insights from a rich variety of industry voices – and ufurnish.com generates millions of insights every year based on consumer trends and overall market performance, so joining forces will mean the generation of enhanced insights that benefit the magazines' readers.
As well as working together to create industry-powering insights and content, Furniture News is again sponsoring the Best Furniture Retailer category at the 2025 ufurnish.com Home Awards, which aims to recognise and celebrate retailers delivering outstanding products and services to UK consumers.
Deirdre Mc Gettrick, CEO and founder of ufurnish.com, says: “We are absolutely delighted to have formed a media partnership with Furniture News. Since launching ufurnish.com, it’s been a publication that we have followed weekly, and even contributed to from time to time. We’re excited to step that up and really drive more insights to support retailers and the trade overall.”
Paul Farley, editor-in-chief of Furniture News, comments: ““Furniture News is the UK furniture industry’s principal trade magazine, and we've followed the evolution of ufurnish.com since its conception. It’s one of the sector’s most exciting and innovative new players, and alongside a growing presence in the trade, the brand is going from strength to strength in the consumer arena, thanks in part to its Home Awards.
“We’ve now formalised our partnership in order to deliver greater insight to our readers, and to better assist furniture suppliers and manufacturers wishing to explore new D2C opportunities. I believe the combination of our authority and expertise, and furnish.com’s reach and ingenuity, is a recipe for success."
Furniture brands wishing to build their presence in the consumer space can find out more about sponsoring the Home Awards here.
