To coincide with National Unwanted Pet Week, and to capitalise upon the internet’s appetite for images of photogenic cats and dogs, leading animal charity Wood Green has teamed up with independent furniture retailer Furniture Village to launch a unique digital initiative which sees a selection of Britain’s least wanted rescue dogs and cats become digital models. Images of the animals will be superimposed on beds, tables and sofas within the Furniture Village special version of the online catalogue.
Visitors perusing the online furniture catalogue – enhanced with images of Wood Green animals seeking homes – can simply click on the image of the cat or dog and be taken directly to their dedicated adoption page within the Wood Green website. In the past month, visitors to the Furniture Village website increased by 23%, so the hope is that these consistently overlooked animals will find homes quickly, and be replaced within the online catalogue by other would-be pets.
The animals selected for the treatment are all long-term residents in Wood Green’s centres, having been consistently overlooked.
Charlie Harrison, director of marketing at Furniture Village, says: “Catalogues traditionally help customers to visualise how items of furniture might appear in their own homes, but we thought that during National Unwanted Pet Week the Furniture Village online catalogue could also introduce the idea of bringing a new and deserving furry friend into the home to sit on the new sofa or bed.”
Sally Stevens, director of income services at Wood Green says: “Wood Green works tirelessly to ensure that our animals find secure and loving new homes, and we are delighted that Furniture Village has offered to help make the homing of these animals a reality.”
