From today, Habitat will offer its online customers the choice of picking up their purchases in a convenient location at the time of their choice, or continue to have them delivered direct to their home. This will make buying Habitat homeware easier and more convenient than ever before.
Following a major upgrade of the habitat.co.uk website 18 months ago, Habitat is improving the service it offers to its rapidly increasing online customer base. Over 60% of Habitat’s sales originate online and the retailer is evolving its multi-channel strategy to ensure it offers customers great products and service whenever and wherever they want to shop.
Habitat's Click & Collect service will cover over 3000 products from the Habitat collection such as lighting, small flat-pack furniture, textiles, tableware and decorative accessories. The service is available from over 2300 DPD Pickup collection sites including over 200 Sainsbury’s supermarkets, as well as Habitat’s own stores in London, Leeds and Edinburgh.
Clare Askem, Habitat’s MD, says: “The way our customers want to shop with us is changing and we’ve worked hard at evolving our digital offer at pace to meet this demand. Over 60% of our sales are now generated online so giving customers the choice of fast delivery to a collection point close to where they live or work at a time that’s convenient makes sound business sense. Our customers increasingly want speed, flexibility and choice and our aim is to develop the Habitat brand into a multi-channel business for the digital age, more accessible to an increasingly online customer base and to provide a flexible delivery proposition that works around modern life.”
