Manufacturer Hydeline Furniture is entering a new phase of commercial growth after securing a £1.5m funding facility from Praetura Commercial Finance, setting the stage for strategic expansion, faster product innovation, and continued market development.
Operating from its Milton Keynes headquarters, Hydeline supplies lifestyle furniture to a growing base of UK and international partners. Known for its contemporary upholstery designs and the At The Helm brand, the business is now scaling operations to meet increasing demand and broaden its product portfolio.
Hydeline says the confidential invoice discounting facility marks a pivotal moment for the business, enabling faster product rollouts, greater flexibility in responding to customer needs, and fresh investment in forward-looking initiatives.
“This funding has allowed us to supercharge our commercial strategy,” says commercial director Michael Sheedy. “We’re not just increasing capacity – we’re expanding into new product categories, entering new markets, and driving the kind of innovation that deepens partnerships with our retail and trade customers. Praetura understood our vision from day one, and their support has been instrumental in unlocking these new opportunities.”
Since the funding was secured, Hydeline has launched new lines of fixed and motion sofas, expanded into cabinetry and lighting, grown its trade network, and invested in more sustainable manufacturing practices – all part of a broader strategy to future-proof the business and elevate its market presence.
The funding was introduced by Ian Taylor at Commercial Sense, who recognised the alignment between Hydeline’s growth ambitions and Praetura’s flexible approach.
“This was a perfect example of a client with clear commercial momentum needing a funder that could match their pace and vision,” he says. “Praetura’s responsiveness and understanding of Hydeline’s sector made them a natural fit.”
Jeff Greenfield, sales director at Praetura Commercial Finance, adds: “It’s always rewarding to support a forward-thinking manufacturer during a pivotal moment in their journey. Hydeline’s progress over the past six months is a testament to what can be achieved when ambition is backed by the right funding partner."
Michael Sheedy concludes: “Working with Praetura has been seamless. Their team gave us confidence from day one, and the facility has already proven to be a catalyst for major commercial wins. We’re excited about what’s next.”
