25 May 2024, 13:14
By Furniture News Apr 04, 2024

Interiors brand takes on new marketing talent

Interiors brand Artichoke has appointed Neil Fox as CMO and Sally Morgan-Flower (ex-Loaf) as head of PR.

Both brand specialists, Neil and Sally have been appointed to create wider awareness in the luxury market by sharing Artichoke’s stories of craft, technical aptitude and creative vision.

Established for 30 years, Artichoke is a holistic design studio and joinery specialist designing and making bespoke cabinetry, furniture and details for the whole home including kitchens, libraries, bars, boot rooms and dressing rooms.

Founder Bruce Hodgson has earned a reputation for excellence alongside his team of 50, with a state-of-the-art workshop and headquarters in Somerset.

Neil has founded his own award-winning marketing agencies, and has worked for some of the world’s leading global brands, heading up the marketing for Pukka Herbs for almost 10 years, and continuing the journey to oversee global marketing and creative when it was acquired by Unilever and, latterly, Lipton Teas and infusions.

He comments: “It will be immensely humbling to be part of Artichoke’s skilled team. But it will also be a return to a business that puts quality above all else with no compromise, and in return really does make history. I hope I can play a part in revealing that to the wider world.”

Sally has more than 15 years' luxury agency and in-house PR experience, specialising in design and interiors, with previous international clients including Hästens, Villeroy & Boch, Fritz Hansen, Sub-Zero & Wolf and Clerkenwell Design Week. She worked with Loaf for almost a decade, and was instrumental in transforming it into a household name.

Artichoke is a quietly confident, aspirational brand, and thus far it has been a bit of a hidden gem," she says. "Neil Fox and I both come from indie SME success stories and have a shared passion for shaping companies. It felt natural to join the championing of Artichoke through creative storytelling, enriching the culture and upholding excellence in everything we do.”

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