25 May 2024, 19:35
By Furniture News Aug 17, 2017

J Rosenthal revamps Appletree brand

J Rosenthal & Son, one of the leading suppliers of home textiles to the retail sector in the UK, has re-launched its Appletree brand for AW17 with a rebrand, new packaging and extended range of coordinating products.

A British brand, Appletree has a strong heritage dating back to 1770 and has been part of Rosenthal’s bedding portfolio for a number of years. It offers contemporary bedsets and accessories that encapsulate current interior design trends and the new season’s launch coordinates with 2017/18’s most sought after colour schemes. The brand refresh and renewed focus on the Appletree collection comes on the back of its growing popularity within the independent sector.

The brand’s new look, packaging and striking new PoS (including look book and strut cards) were launched at an open showroom event held at J Rosenthal’s headquarters in Radcliffe, Manchester.

Commenting on the new collection, design director Jackie McLoughlin says: “We’ve extended the choice of merchandise within the Appletree range to offer a full collection of complementary products. As well as bedding sets, each design story also features coordinating throws and cushions that can be mixed and matched to create a stunning style statement. While ideal for the bedroom, the cushions and throws look equally at home in living spaces.

“There are four core design stories for this season. Plantation includes five key looks to capture the spirit of 2017’s key botanical trend and celebrates the charm of the British countryside; Retro Metro has four key designs with a contemporary Scandinavian vibe; Satira also has four key looks including patchwork and paisley with a modern twist, and there are six core products within the Oriental story that’s inspired by the exotic Far East.

"Appletree is a brand that continues to go from strength to strength, with widespread appeal to British consumers of all ages. Our new brand identity and packaging has been designed for maximum impact at point of sale and to reflect the level of quality and attention to detail associated with these products. This, coupled with our significant investment in POS and marketing support for our stockists, makes the brand a focus for the consumer in the category.”

J Rosenthal & Son will be supporting the Appletree brand with a new consumer PR and social media campaign. The products will be available through major retailers nationwide and online.

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