25 July 2024, 09:51
By Furniture News Dec 16, 2022

JFS organiser to introduce interiors show to key events

Clarion Retail, the organiser of the January Furniture Show, Top Drawer, Home & Gift and digital marketplace Reveal, has revealed plans to launch a new event, the Home Interiors Show.

The event will launch at the NEC in Hall 2 at next month's January Furniture Show, before a second edition joins London's Top Drawer in September.

"We were approached by a number of exhibitors within the furniture interiors and accessories space some months back (Hall 2 exhibitors), with regards to dissatisfaction with the current event landscape for their particular sector within the industry," wrote Zoe Bonser, portfolio director, Clarion Retail, in a message to exhibitors.

"The general consensus from key players was that the market was becoming too fragmented and they wanted one core event offering for the busiest buying seasons, spring and autumn.

"After months of research, analysing data and insight and conversing with the industry, we will be introducing a new brand to our portfolio.

"Introducing the Home Interiors Show, launching as a rebrand of Hall 2, in just over a months’ time at the NEC, Birmingham. This will be followed by an autumn edition taking place in September at the stunning Olympia venue in London. The September edition will be a premium and curated showcase of home interior, accessories and lighting products, with some exciting new features.

"This has no impact on January Furniture Show, other than a beautiful rebrand of our Hall 2, and actually presents an opportunity to attract a new audience of buyers, as well as welcoming back previous exhibitors and new international brands. Please visit Hall 2 on site to learn more and join us for a drink to celebrate at the launch party. I hope you agree this an exciting initiative that will strengthen JFS and give you an opportunity to expand your customer base."

The January Furniture Show will take place from 22nd-25th next month.

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