John Lewis' peak trading period is now well under way as trade stepped up 1.5% on last year and 15.8% up on last week to deliver its first £100m sales week of the season.
There are clear signs that this will be an omnichannel Christmas, with two thirds of John Lewis customers now visiting both a shop and johnlewis.com to make a purchase. The process was made easier by this week's launch of John Lewis' new iPad app with the 'Find Similar' feature, which quickly locates fashion products with similar colours, shapes and patterns on our website.
The retailer also opened our 46th shop – John Lewis at home Basingstoke – which is trading well.
'The Man on The Moon', John Lewis' Christmas advert, continues to attract attention and, with 22 million views in the first week, is proving even more popular than 'Monty the Penguin', its 2014 Christmas campaign.
John Lewis' home sales increased by 2.8% as customers prepared their houses to receive guests. This was also a record week for lighting, up 39.0% on last year, driven by the shorter days plus the breadth and popularity of the range.
The countdown to Christmas has begun, with customers now buying gifts and products to prepare their homes for the season ahead. John Lewis has sourced some great ranges, with its shops fully stocked.
