As part of its plans to expand in the UK, JYSK will open its first Telford store on 2nd June, at Unit NQ1, Northern Quarter, Telford Shopping Centre.
The store will be managed by Stephen Ambrose, and boasts 1200 sqm of floor space in the latest JYSK store concept layout.
JYSK promises to bring "affordable, Scandi-chic homeware" to Telford, in addition to 10 jobs being created by the Danish brand.
“We are so pleased to be bringing JYSK to Telford this June and for local shoppers to explore our huge collection of affordable Scandi homeware and garden furniture,” says Jenny Johnston, JYSK sales and marketing manager, UK and Ireland. “The Telford Shopping Centre store will mean that local shoppers can access our brilliant same-day click-and-collect service as well as enjoying our exclusive in-store lines. JYSK prides itself on its in-store visual merchandising, and Telford is no different, so we’re really looking forward to the locals of Telford and surrounding areas experiencing it themselves.”
JYSK's next goal is 5000 stores worldwide. JYSK Telford will join 25 UK stores, three of which opened in 2021. Two more UK stores are due to be announced in September, with plans to open a further four in 2022.
JYSK saw record results in the UK and Ireland during its 2020/21 financial year, with total sales reaching €68.9m – an increase of +67% on 2019/20.
